177 salles de cinéma en WM9

Microsoft · 4 Avril 2003

Landmark et Microsoft ont annoncé le déploiement d'un système de projection numérique basé sur Windows Media 9 Series dans 177 salles aux Etats Unis. Ce déploiement va représenter le plus gros déploiement dans le domaine du cinéma numérique aux US.

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Landmark Theatres and Microsoft Create the
Largest Digital Cinema 
Circuit in the United States

Windows Media 9 Series Expands Opportunity for
Independent Distributors and Filmmakers With Tangible Cost Savings and
Flexibility 
LOS ANGELES
and REDMOND, Wash. — April 3, 2003 — Today Landmark Theatres
and Microsoft Corp. announced that they are equipping 177 screens in all 53
Landmark Theatres across the United States with digital cinema playback systems
based on Microsoft® Windows Media® 9 Series. This
unprecedented agreement represents the largest digital cinema theater circuit
installation to date in the United States.
For the first
time, a critical mass of the independent film industry’s infrastructure will be
wired for digital distribution. This helps address the escalating costs of
releasing theatrical films, which weighs heaviest on the independent sector, as
it must pay the same costs to release a film as the major studios. The creation
of a complete digital alternative represents a major breakthrough in these
economies that will help guarantee greater diversity and access to the
marketplace for independent filmmakers and distributors alike.
“Landmark’s
mandate has always been to build an alternative infrastructure dedicated to the
enhancement and proliferation of independent film,” said Bert Manzari, executive
vice president of Landmark Theatres. “We exhibit over 250 films a year, and all
too many of these films succeed or fail due to market economics rather than
artistic accomplishment.”
The newly
outfitted theaters will be able to screen films encoded digitally in Windows
Media 9 Series, which enables high-resolution, theater-quality experiences with
up to 7.1 channel surround sound. The network rollout is expected to be
completed by the end of this year.
“Landmark
Theatres’ commitment to specialty film and its established leadership in the
independent exhibition space offers Microsoft the perfect opportunity to
demonstrate its ongoing commitment to the independent film community,” said Dave
Fester, general manager of the Windows Digital Media Division at Microsoft.
“Moviegoers get the high-quality theatrical experience of Windows Media 9
Series, while producers and distributors benefit from the cost savings
associated with mastering and releasing films digitally.”
Landmark
President and CEO Paul Richardson was a featured presenter at a symposium on
digital cinema at this year’s Sundance Film Festival. “What has impressed me
most is the enormous breadth of interest in digital cinema that has been
generated since the festival. I’ve been contacted by key distributors,
investment bankers and members of the creative community, all of whom want to
know when we can deliver a complete solution to digital distribution,”
Richardson said. “I believe that we will look back at this moment as one when we
were able to fundamentally change the business model in a way that will allow
far more of these films to compete successfully.”
Working with
Microsoft and Landmark to deploy the network will be Digital Cinema Solutions (DCS).
DCS will supply its solution, the Cinema System, which has powered the BMW Films
Digital Cinema Series in 25 theaters since November 2002. The DCS Cinema System
employs a networked PC architecture that integrates into existing theater
infrastructure. Once the network is in place, Windows Media 9 Series allows
films to be sent to theaters over private networks, on CD-ROM or on DVD-ROM, all
protected with Windows Media Digital Rights Management technology.
“The independent
film space has largely been ignored by digital cinema,” said Jim Steele,
president of DCS. “The small, current base of digital cinema installations
targets the largest screens and multiplexes focused on mainstream Hollywood
blockbusters. The program announced today by Landmark and Microsoft will change
all that because it creates a nationwide network of independent digital cinemas,
effectively solving the ‘chicken and the egg’ problem for the independent film
community by allowing them to move forward for the first time with wide-scale
digital distribution.” 
About Landmark Theatres
Founded in 1974
and headquartered in Los Angeles, Calif., Landmark Theatres is the nation’s
largest specialized film exhibitor with 53 theatres and 177 screens in 20
markets across the U.S. Landmark has been dedicated to exhibiting first-run
independent, foreign language, documentary and restored classic films for more
than a quarter of a century. Landmark recently opened new theatres in
Minneapolis, MN; Bethesda, MD; and New York City (Lower Manhattan) and has
recently announced the largest specialized cinema complex in the country: the
14-screen Westside Pavilion Cinemas in West Los Angeles. More information about
Landmark Theatres is available at http:www.landmarktheatres.com/.
About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software,
services and Internet technologies for personal and business computing. The
company offers a wide range of products and services designed to empower people
through great software — 
any time, any place and on any device.

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